To host a website on the internet, an individual or company would need their own computer or server.[7] As not all companies had the budget or expertise to do this, web hosting services began to offer to host users' websites on their own servers, without the client needing to own the necessary infrastructure required to operate the website. The owners of the websites, also called webmasters, would be able to create a website that would be hosted on the web hosting service's server and published to the web by the web hosting service.

A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. ASP.NET, ColdFusion, Java EE, Perl/Plack, PHP or Ruby on Rails). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for websites that wish to keep the data transmitted more secure.

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